p4 #i d*"*'ax' k_`k%"d!ak*'b/` f$"ot"q/"h>1d!aky'k*"f*`e*"a&'2k_`k%" i:"*'a&`ru`a&"{"d!a?'e/"2g/1k3`iz'bv`bx` ix'/1q>`o>`f>'mu1d!abv`p?`|`q/1/"f$'kt" k0`k_`d>"d!ae{'q0"d>"a&"2r3"g/1k3`gz1*' cw"e{'q0"a!`e41a%`f!"dy"d!abv`p?`2n>"m!a k?'g:"d!aky'k*"o/"l!`nz1r$"s`g/1j:`ky' gu1d!abz1ax`- ky'k*"f*`e*"d!abz1ax`|`d>"a&"b}1o<" 7,Mass ,Communication7 f*`e*"a:'kt's`q0' bx1m*"j+"d!aaz"e.'k}'ey"- a!"c.`k!"f*` e*"o*`j:`d!ak}'e*"q0'bx1m*"j+"2*`a:"ru` nv1j8"dy"n>`*'k!"f*`e*"i:"h$"et'd!ay`e.` ?'e/"- /1c="j*1r/"d&"d!ai="e|"g/1r!12et" dw"d!aj*"+"d('d&`d!1c*"6"d>"a&"b}1o<"k*" j{`2o>`f>'mu1d!abv`p?`e4"e*1b}1d>1k0`e{' q0"a!`- #a-a c{`k+`b}1o<"k3"bz1 {"c{`k+`k_`k%"2e|'et'c{`k+`d>"a&"b}1 o<"- b}1o<"k3"bz1 7,Communication ,Process7 d!ak*'ou`m<1i:"i:"j&1o>'q/'c3" q/' 7,Ivan ,Pavlov7 t1ks"k(`d!aey1$1:1 q>'av`b/'cw1d!a- f>'d!ak}'dt`gu"$1j:"k*' 7,Stimulus7 r$"bv`iz'qv`y" 7,Response71 bz'$1 ,S-,R m<1i:"2l!`s1f/1k+`i3'my1g/1 e)"33 j:"k*'33o qv`y" g/1k3`k.'a!"k!"m<1i:"y"6"d%"gu1c0"d!a b}1o<"e*"f&`ix"2h!1j:"k*'ks"i:"b}1o<"e4" e*12i:"o*"+`r$"bv`iz'qv`y"- g/1k3`m01s` b}1o<"2et`gv1ks"o/"r$"s`qv`y"- l!`d%"b/' e)"c+"d!am<1i:"33 q>'e4"a!`33o e4"e*133o m01f*`33o i(" e4"a!` {i("e4"a!`s"r$1l$"k0`q>'e4"a!`o ,P4 #aj q>'e4"a!` 7,Sender7 q>'av`e4"e*1 7,Message7 oy"k.'a:'a}`*"bz1i("e4"a!`l!` c{`k+`d!aq/1r%"r3"|`t1o{`et"ey1i:"2gv1 r("f("k3"m01f*` 7,Media7 b}1d>1k0`i("e4" a!` 7,Receiver74 c*"g/12k)`i!"n?1{"{'jy` *'$"pz1s`*'j*`b:'}`qv"2n?1ks"i:"q>'e4" a!`2e4"e*1h!1i:";-ou`a('/`}`ix"2jy`d%"3` k)'cw1b:'}`qv"-22m01f*`ks"i:"n?16"cw1rv" i("e4"a!`ct1c3"d!adt"r9"2i("e4"a!`ks"i:" n?1e3`{"{'jy`cw1b:'qv"d!agu1- e3`*`2dx' n?1d>`dt"r9"k0`n*`d!apz1s`2{'jy`f>'d%" n*`k)'cw1b:'}`qv"i:12n*`ks"*`ky'6"d%"k*' ou`d!ab}1o<"m<1i:"c!a- h$"r("*'k!"o/"h("i:"r$1l$" 7,Feedback7 g/1r!1a:'d%"n?1d!apz1s`i:"q(`k+'i("d%" e4"e*1- hw"ou`c*"a&'2g/1k3`f>'e?'gv1k+' i("r3"k%"e/"n?1i3'f>'cy"s`{"i:"2$"l!"qz" p012n?1ks"a:'d%"n?1*`ky'rv"f>'k('f&'k3" c!a2f>'d$"n?1d!ae4"e*1d!aqv`y"2ks"i:"n?1 e3`r3"d!1d!ar$1l$"- d>"a&"b}1o<"d!abz1 e|"*"gv12j*1kt'd!ab>'o+1a:`o/"k3"i:"au' d$"k_`d>"d!ad3'i/"i("e4"a!`o>"c!a- et"hw"c*"6"a!"m<1i:"cw1i3'my1k_`k%"d!a b}1o<"bz1e|"2k)`i!"n?1i:"6`j*1ow`r3"k&' e:'d!ak_`k%"ky'c*`2n?1az"hw"k$'r9"bx1d>1 *'k!"ey'j*1d!af!"mw"r31d&"2jy"a/"6`j*1 ow`r3"k&'e:'bz1c*":"i:1a('nt12n?1{"gx" e{'q0"d>"a&"a:'d%"n?1d!af!"mw"r31d&"2oy" j+`{"e*'?`f>'mu1nz1jt1cw1k("mw`2e3`*`n?1 q>'av`c!a*'qu"e4"e*12k)`i!"n?1d!ae4"e*1 i:";-6`j*1ow`r3":"i:1a('nt1jy"f!"mw"r31 d&"-22n?1o>`e4"e*1e+`bz1o%"a:`k_`k%"d!a ey1i:"- n?1ov"t`q>'e4"a!`2o>`q>'av`d!ae4"e*1 f("k3"m01f*`2b}1d>1k0`ix'j~'n0"d!ai("e4" a!`2n?1d!ae{'q0"d>"a&"- j&1i("e4"a!`d!a r$1l$"a&'2l!`*`c{`k+`n?1d!ae4"e*1i:"q(` o0"k+'i("d%"- hw"ou`c*"a&'2g/1k3`hw":" i:1a('nt1jy"d!af!"mw"r31d&"a&'2k("mw`d!a gu1i/"o*`py1bx1rw1d3'd!ar9"2ks"l!`*`gu" $1f>'mu1k+'i('d%"n?1d!ad!ae4"e*1c!a- a!"a&`kt`dv'd!ab}1o<"m<1i:"2*'a:1d%" c!a#aidj nt1dw"r("j*1jw1o0"gu"f&12?'$" rv"p*1e)"a/"i!"d!ak3"bz1ru`e.'e:"2e3`*` o0"bz'$1b}1o<"d!a;-p*1e)"a/"i!"e{"k3`-2 7,Hypodermic ,Effect74 *'ov'gu"$12b}1 o<"d%"m/"o{'i:"bx1ix"d!ae4"e*1|"d3'2e3` r3"d!1d!aqv`y"+`|"d3'- j*1i:12s`e+'gu1 dv'e?'e{'q0"d>"a&"r$"o0"d>"c."d!ae4"e*1 e3`j%'h&"2a!"e+'e4"e*1r$"}1j~1l&"a:"gu1 mu12k*'r/'l!`i:`f>'mu1h3"gu"r!1i:"jy1- dv"i:"ky'k3"e|`d3'i:1t"a:'r("2gu1mu1 az"i:1c!af>'mu1hw"b}1o<"k3"bz1a&'oy"o/" g3"e.`e."n>"."d!a/1a/"- t1ks"k+1k3`az" i:1c!a2gu1mu1s`nz1c*"k3"c|"r3"iw'e~`o/" j*1_"r3"m01 p4 #aa s`6"d!ae4"e*12a!"o0"bz'$1e~`h!1ey"a:'k81 7,Selective ,Perception74 ku'k|"b}1o<" a}'k)'g/1m0`k31d!ac>'b>1q0`d!1 7,Paul ,Lazarfeld71 r!"q/'cv1 7,C4 ,I4 ,Hoveland71 e~'$`o<1 7,Wilbur ,Schramm71 *`k*1j*1f>'d3'$"k{"i("d!at1ks"2f*1b/' c!a*'f%"e?'d!ad>"a&"b}1o<"m<1i:"g/1e)"33 q>'e4"a!`33o e4"e*133o m01f*`33o k3"c|"33o i("e4"a!` {i("e4"a!`r$1l$"k0` q>'e4"a!`o ku'k|"a!"k!"m<1i:"2q>'e4"a!`q>'av`h$" k)'d!ae4"e*12f("k3"i("e4"a!`e3`nz1k+'b/" d%"d!ai:"dx"m01f*`p/"c/"2dv"i:"i("e4"a!` gz1gv1r$"e~`h!1j|"pw1b:"r3"k3"c|"e4"e*12 :1o/"*'dy"{"k+'i("a:'- r}"t1a:'2az`k!" e*"f&`d('hw"k?"ey12a:1d%"i("e4"a!`k+'i(' d%"e4"e*1$1a:`- k+'e)"cw1ks"i:"s1i("e4" a!`k81dy"i:"q(`{"k+'i('e4"e*1c!a- j:`7"2b}1o<"k3"bz1a&'+`r$"bv`iz'g3"kv' d!a?'e/"2d$"b}1o<"d!ae4"e*1h%"bz1b%`h>1 r3"kv'g%`- e)"f/1d!am<1i:"i3'my1l!`nz1 bv`iz'd!akv'g%`- {*` ,,SS o{`i:"a:'o q>'e4"a!`33o ,,SS 33o e4"e*133o ,,SS 33o m01f*`33o ,,SS 33o i("e4"a!` i("e4" a!`r$1l$"k0`q>'e4"a!`i:1+`r$"s` ,,SS hw"a!"a&`jy1l_"e)"2m<1i:"a&'d!agu"r!1 *'k!"d*"qx'r3"e3`s`d!ad*"qx'2d('l!`nz1 bv`iz'kv'g%`- c*"g/12q>'e4"a!`e3`q>'av` d!ae4"e*1l!`nz1i:"ru`b>'k?"d!ae4"e*12=1 j:1l!`nz1o/"my1j8"2r3"i:`6"o/"i:"dx"d!a o{`d>1qx'i:"2?'j:`q>'e4"a!`rv"e4"e*1a:' kt'ks"r$"bv`iz'kv'g%`- e4"e*1rv"m01f*` a:'kt'+`r$"bv`iz'kv'g%`2l!`nz1i:"s1|1e4" e*1a:"h3"o/"dx"2+`l!`nz1i:"=1h:"pw1c+" o/"*"lv"2r3"a!`f/1v"dt'd%"r3"cy"gu1o/" k+`- j:`7"2m01f*`|`i("e4"a!`a:'kt'+`l!` nz1r$"bv`iz'kv'g%`2l!`nz1i:"e4"e*1b&' f/12g/1j*1f>'e4"e*1r="h>1hw"*'j*`2r3"i:` 6"o/"i:"dx"d!am01f*`e3`?`j*`d!a- :1hw" r$1l$"f&'c/"ix"2i("e4"a!`|`q>'e4"a!`a:' kt'+`l!`nz1r$"bv`iz'kv'g%`2i("e4"a!`l!` nz1k+'d%"e4"e*12dv"i:"oy"m01s`|"j*1d!a qx'q>`l!`k&'qv`y"- gx"3`mu1hw"j:"?`6"6`j*1ow`r3"k&'e:'k|` ov":"i:1a('nt1jy"f!"mw"r31d&"d!ac*"h:a2 p4 #ab n?1iu'$1k_`k%"ky'c*`2m01nz1$":"i:1a('nt1 jy"f!"mw"r31d&"a}"e+`ru`r%`d!ae4"e*12e3` *`r$"bv`iz'kv'g%`- gu1mu1o/"gu"$1a:1d!1 ey'qu"2+`o/"a:'d%"n?1{"f>'mu1j|"d!aau' az"*"*";e4"e*1rv"m01f*`a:'kt'+`r$"bv` iz'kv'g%`2c*"g/12n|`i:"q/1i:"~1cw1d!ady" k)"i:"#ci.ie ~12f!"mw"k)"k!1$1#ad.ie ~12 hw"ot'pw1e4"e*1i:12ky"o>`i("k)"/"e+`$1 #cd.ie ~1r3"a!`qx"hw"o/"my1et`d!a$" a:"2a!"dx'gv1ks"bv`iz'c!apt'b>'- f&1c*`2 m01f*`|`i("e4"a!`a:'kt'2+`l!`nz1r$"bv` iz'kv'g%`2l!`nz1r$"s`ru`d3'j*1f>'d!af!" mw"k_`k%"2cy"e{'q0"a!`k81d!ao*`n?1d!ak)" k!1kz"pt1*1r3"a!`kz"s`k)"a:12r3"e{'q0" a!`l!`nz1a:`a:'d%"k$"k&'e:'s`f!"mw"r31 d&"2dv"i:"j8"m01s`8"d/1dx'ft'd!ao%"a:` k_`k%"2o/"a:'d%"kz"ky'j8"d!ai:1jy1- iu"a:"hw"r$1l$"f&'c/"ix"2+`l!`nz1r$" bv`iz'kv'g%`2c*"g/12i("e4"a!`k+'i('d%" e4"e*1c!a2oy"k*"r9"j|"k("mw`2dv"i:"a&' f/1o0"m(`e+'?'e/"h/`w"2kw`ot"k("mw`k*" r9"2r3"c?1i:1s`k*1i:"2/1q>`jt1j|"k("mw`- s1j:`l!`a:'2dx'l%`c|"d%"e3`s`l!`nz1q>' iz'd!aa_"l_"i:12a!"k!"m<1i:"ks"ot"d!ae.' dx'q/"h>1- e$'gv1g/1j:`2i:1k*"d!ak_`k%" b}1o<"k3"bz12iu"a:"rw1kz"q/"h>1- j&1*`ix"d!ai3'my12l!`a:'k_`k%"i:"b}1 o<"d!a*'a&`qx'i:"2hw"et"dw"i!"r$"a&'2f&' bx1i:"d>"a&"b}1o<"d!a*'a&`qx'i:"- $"c!a {"i:`k_`k%"rv"j*1f>'d!ad>"a&"b}1o<"ey1 i:"s`e3`o/"f&123`mu1o>`k_`k%"dy"*"$12k_` k%"i:"6"cw1y`e.`gu1mu1d$"k_`k%"d!ap?`pw1 bv`iz's`c*"d!a*"kt"r3"s`c*"d!aey1d&"a:' e{'i("e4"e*1r3"i$"q/1ey"d!ae4"e*1a:'b}1 o<"- j*1f>'ey1i:"d!ad>"a&"b}1o<"l!`nz1 o/"k|"s`i$"q/1ey"d!af!"az'r3"j*"f/1y`e.` i("e4"a!`d!ae{'q0"ey1d&"- #a-b c{`k+`k("mw`k81j!"bz1e|"|`d&"k*' {"c{`k+`k_`k%"d!ak&'nz12o*"e|'et'c{` k+`e{'q0"a!`g/1r!1k("mw`bv`p?`r3"q/1/" d!ak3"bz12k*1j*1k("mw`d&"k*'- $1s`g/1 j:`2jw1nz1my1ow1k_`k%"h3"$1y`e.`e{'q0" a!`ey1$1d!ak&'k|"a:'ou`a:1- a&"{"d!a~1 h!1i:"et'ax`3"e{'q0"a!`g/1r!1k?"ey1k(" mw`k81j!"|`d&"k*'- gv1r("jw1nz1hw"ku'k|" a!"e+'24"6"k_`k%"j|"y`e.`e{'q0"a!`- s`k}'k("mw`k81j!"k3"bz1d!ad>"d3'i/"=1 et"2d('i:"k*'~1|1w"q<1f!"-c31k*1e:' 7,Everett ,Rwers7 i(`b_"d!ajw`6"k3"bz1 7,Adoption ,Process71 f&'bx1bz' p4 #ac $1;-b_"e?'d!al3"ev"m<1i:"-2 7,Diffusion of ,Innovation ,Model74 c31k*1e:'i:"*' $"b}1o<"a}'k)'2d$"|1gu1mu1g/1r!1e81e*1 e?'k("e.`k*1i:`6"e?'bv`p?`p<`s`t1ks"2f>' d!ad>"o/"qu"t1ks"d('i:"au'd$"s`k}'nv1m0` a('d!a~1i:`o/"c3":1cw12dx'i:1d!anv1m0` a('k*'r/'o/"a:'d%"$"iz',k!"gu1o%`kt",*` k*1rw1f&1d!aa%"k/"dz`av`e?'d!akw"nt"- c31k*1e:'k+"a!ao>`e?'k("e.`b}1o<"k0`a!" e+'~1i:`f/`a/"d!ak*'r$"2t1ks"e?'k("e.` g/1r!1hw"gu1mu1a:'a&'ev"o/"r3";-l3" ev"-2- c31k*1e:'q>'et"*'k!"av`e?'k("e.`d!al3" ev"2ky'k3"e)"c+"cs"k!"o/"h(" 33 #a4 d$"e?'k("e.`d!aa:'e{` 7,Awareness7 #b4 d$"e?'k("e.`bv`iz'ey"j|" 7,Interest74 #c4 e?'k("e.`d$"k!"gu1i:"q(`k)"a:1d!a py1k/' 7,Evaluation74 #d4 e?'k("e.`d!ai:"6" 7,Trial74 #e4 i:"6"a:'r("k81dy"i:"q(`k+'i("e?' k("e.`d!ak81j!" 7,Decesion74 #f4 k*"e|"j8"e?" 7,Confirmation7 e?' k("e.`d!ak)"a:1- e|`d3'a}'k)'d('gu"$12bv`p?`r3"q/1/"d!a jw`6"k3"bz12rv"gu"r!1e?'k("e.`d!al3"ev" k3"bz1*'."2gu1mu1a:'d%"c!abv`p?`2d$"bv` p?`bv`iz'ey"j|"2j8"dy"i:"q(`s`b&'qu"d!a c*`s1cw1i:"6"r3"k("mw`2k("mw`bv`p?`cw1 i:"6"r3"i:`6"2k81dy"kw'e."bv`p?`i:"q(` a:1d!1k*"e|"i:`6"2g/1k3`k81d!aru`mv`*" d!ar9"2ks"k*"e|"i:`6"kw'e."bv`p?`- ,,AIDA i:"k("mw`k3"bz1*'e."q0'bx1kt`dv' d!am<1i:"2i:"ku'k|"c31k*1e:'f*1b/'d!al3" ev"m<1i:":1cw12hw"#aibj nt1dw"e3`q>'av` b/'cw1d!a ,,AIDA m<1i:"i:"a!"."d!a33 a/"*" 7,Attention73 gu1mu1o*"e|'et' a:'d%"bv`p?`r3"q/1/"2{"gx"gu1mu1a:'d%" ks"o*"e|'?`j*`f>'d!aa/"*"- ey"j|" 7,Interest73 a:`a:'d%"bv`p?` oy"o/"nz1b_"h%"e{'i("2o*"e|'gx"e{'q0"a!` j&1a&"d3'k*"s`d!abv`p?`a&'2d$"m(`*'f!" dy"bv`p?`bv`iz'f!"i/'d!aey"j|"- |"_" 7,Desire 73 o*"e|'j&1ey"j|"a&' k*'j*`|"_"2f&'bx1|"_"d!ak*'j*`i:"?'$"bv` p?`e3`f*1k&'d!ac*"*"2r3"nz1k("k+`k81e{' q0"a!`d!a="f*1- ey1d&" 7,Action73 k*'j*`|"_"a:'r("2h$" r("*'k!"o/"h("ks"i:"jw`j|`ey1d&"2 p4 #ad gu1mu1e*`r}'kw'e."bv`p?`2ks"o*"e|'jw`j|` j:`h$"r("d!ao/"h("2k("mw`f>'- f%`c="k("mw`d!ak3"bz1ix"s`j*1f>'m<1 i:"- j*1a&'k81d>"d3'i/"d('a$'e$1a!"k!"*` ky'kt`r9"d!aqx'q>`- #aifa nt1c>'$1a:" 7,Lavidge7 & i:`dv' n>" 7,Steiner7 f*1b/'c!a;-jz1k*1e{"k3`-2 m<1i:" 7,Hierarchy of ,Effects7 cw1i3' my1e{'q0"a!`d!aey1$1k3"bz1- a!"k!"m<1i:"i3'my1e{'q0"a!`k("mw`m(`*' bv`p?`i:"f("k3"*'k!"ct1e|"k3"bz1"1j&1 a:'e{` 7,Awareness7 ky'k3"gu"i:" 7,Knowledge71 e*`w" 7,Liking71 pt'r%" 7,Preference71 j8"e?" 7,Conviction7 d%" k("mw` 7,Purchase7 s1|1a!"k!"m<1i:"d!akw"nt"i:"e.'dx'd!a jy'b/`j+`*"d&`2et"hw"a!"k!"m<1i:"*`o0" d>"d3'i/"d!aey1e{'r3"k_`k%"i:1/"a}'k)' k+'i("oy"y"6"a:'- dv"i:"2hw"et"dw"d!ai:"bx1ix"e{'q0"a!` i:"q(`d('i:`6"a!"."d!abz1e|"cw1k("mw`k!" a&`o/"f&1d!abv`p?`n!ao k("mw`o/"f&1d!a bv`p?`i:12k("mw`k81j!"k3"bz1d('i:"g/1j:` m>ao ky'k3"c!ar("cw1d!at1ks"2e|`d3'a}' k)'d('kw`k?"c!aa!"k!"m<1i:"d!ao/"h/1- *' ov'gu"$1;-jz1k*1e{" p4 #ae k3`m<1i:"-2 d!aj8'dt`i:"33 - e{'q0"a!`o/"*'dy"}1az`d!aky'k3"m0`*' e."o/"h("- - e{'q0"a!`o/"*'dy"w1ov`d!av"o/"ks"ov' d!aa/1o/"k?"ey1- - e{'q0"a!`l!`nz1f{"k3"j*1a&'d!ak*`k!" o/"h("2r3"a!`e{'q0"a!`d!aey1$1s`i:1o/" i:"q0'bx1c31k*1ey"- c31o<1e4" 7,Roberston7 |1#aiga nt1f*1 b/';-es'az"d!ajz1k*1c*`c="-2 m<1i:"- e)" f/1a&'h3`ot'd!ae|'et"o{`i:"k!"e."o/"h(" i:"l!`r/"e.'y`e.`2:1s"ot'd!ai:1et"i:"o{` i:"e{'q0"a!`o/"f&1d!ak81j!"ey1fw"- c*" g/133 a:'e{`33o i:"6"33o jw`6"- r3"a!`a:' e{`33o fw"d/"33o i:"6"33o jw`6"dz`dz`- e{'q0"a!`l!`nz1*'j*1ky't"d3'k9`:1s`o/" f&1d!ak81j!"ey1fw"2g/133 a:'e{`33o c{`k+`33o fw"d/"33o j8" e?"33o i:"6"33o jw`6"- r3"a:'e{`33o fw" d/"33o j8"e?"33o i:"6"33o jw`6"- r3"a!` a:'e{`33o j8"e?"33o i:"6"33o jw`6"- r3" c{`k+`33o fw"d/"33o j8"e?"33o jw`6" ku'k|"*`ix"d!ac="i/"2m0`k31a/"my1d!a k_`k%"k&'e:'a:'*' ,Foote ,Cone & ,Belding k_`k%"k&'e:'c*"6"c!ae{'q0"a!` k("mw`bv`p?`i:1d!a;-k}'e?'bz1d/"-2 7,Consumer ,Involvement7 |`;-c*`ey"-kv` ey"bz1d/"-2 7,Rational-emotional7 q>'av` c!a*'k!" 8,,FCB ,Grid0 m<1i:"2a!"k!"m<1 i:"6"cw1k+`i:"k!"a&`o/"f&1d!ak("mw`k81 j!"k3"bz1- oy"j+`a!"k!"m<1i:"l!`c{`k+` k_`k%"hw"o/"f&1d!ak("mw`k81j!"k3"bz1a&' d!ak&'nz12?'j:`k|"*`f%`c="g/1r!1q>'av`s` e{"d!ak_`k%"j!"c8"- e{'q0"a!`k}'e?'d/"*"a:`e{'q0"a!`d$"m(` *'bv`p?`r3"q/1/"bv`iz'ey"j|" 7,Interest7 d!abz1d/"- k%'k}'e?'d/"d!ak("mw`k81j!" i:"a:`k?'jt1q/"b/' 7money cost71 h:"3` lu`dy" 7ego support71 i!"r$"k)"a:1 7social value7 |`b_"e?'bz1d/"d('ru`k%' d!ajy1ey1;j:`i:1e{'q0"a!`mt"c?1a!ak{" k%'d!aqz'et`2?'j:`f>'mu1hw"k("mw`k81j!" dx'a&'r$"f(1e)"k{"d3'd!aa/"*"c*"- oy"j+` e|'{"k{"d3'd!ajy1o%"- e.'d$"d!a2d*'k}' e?'d/"d!ak("mw`k81j!"i:"a:`e{'q0"a!`d!a ey"j|"d/"d*'|`e|'{"d!ajy1o%"o/"d3'- ?'$" hw"j:`a&`a_"l_"e)"e{'q0"a!`e3`mt"c?1d!a qz'et`o/"k%'2e3`e|'f(1g/"d!aa/"*"*"d*'- cy"7"2e{'q0"a!`hw"k("mw`m(`e+'bv`p?` d!ak81dy"k3"bz1c*`e|'{"h3"c*`ey"d!ae:' l%`2:1s`e+'bv`p?`d!ak("mw`k81j!"h!1i:" i("kv`ey"kv`k81a:'p0"- ,,FCB k_`k%"k&'e:'*`;-k%'k}'e?'d/"-2 |`;-d*'k}'e?'d/"-2 7,High and ,Low ,Involvement71 ;-c*`ey"e:'l%`|`kv`ey" kv`k81-2 7,Thinking and ,Feeling7 $1k*' a=`2ey1bz1c!a*'k!"qx'k!1 7,Grid71 *` e81e*1 7,Learn7 dw"o{`gu"i:"|`c{`k+`2kv` k81 7,Feel7 dw"o{`e*`w"|`pt'r%"2ey1$1 7,Do7 dw"o{`j8"e?"|`k("mw`2ev'a!`a:'kt' d!ai="e|"cw1o{`i:"k!"a&`o/"f&1d!ak81j!" ey1fw"- ,,FCB ,Grid o{`i:"b/'e{'q0"a!`hw"k(" mw`o/"f&1d!abv`p?`i:12e3`q>'iz'd!ae:"a&` dt`ey1d!ak("mw`k81j!"k3"bz1- ,,FCB ,Grid a:`b/'e{'q0"a!`k("mw`bv` p?`i:12oy"q0'd('*`*'k/"dy"d!ak81j!"k3" bz1cw1k?"ey1- e{'q0"a!`k("mw`o/"f&1d!a bv`p?`i:12r$"f("k3"o/"f&1d!ak("mw`k3" bz12?'j:`oy"q0'e3`s`d!abv`p?`d('*`f&1." d!aqx'q>`cw1q>'av`k_`k%"j!"c8"2jw1nz1s` e{"d!aq>'r$'k_`k%"d!ak&'nz1- p4 #af e:"k!"dt`ey1d!ak("mw`ey1$1i:"33 #a4 k%'k}'e?'d/"-c*`ey"e:'l%` i:"b&' qu"jy1o%"ey1k("mw`k81j!"- e81e*133o kv` k81 33o ey1d&"2c*"g/1k("mw`a%"e."k*',o%` et`,c/"y`k*',qx1/'dz`- #b4 k%'k}'e?'d/"-kv`ey"kv`k81 i:"jy1 kv`ey1k("mw`k81j!"- kv`k8133o e81e*133o ey1d&"2c*"g/1k("mw`q/1i:",r9"a_'p?`,k%' k)"$"d!ai(`o{`dz`- #c4 c*`ey"e:'l%`-d*'k}'e?'d/" i:"e*1 k}"ey"k("mw`ey1d!ak("mw`k81j!"- ey1 d&"33o e81e*133o kv`k812c*"g/1k("mw`e*` }`ky',$"iz'a:`,e*`*'qu`,e.'h%"dz`- #d4 kv`ey"kv`k81-d*'k}'e?'d/" i:"h:"3` mv`h/1ey1k("mw`k81j!"- ey1d&"33o kv` k8133o e81e*12c*"g/1k("mw`p*1ks`,l(`e.' fx1,fv"e}'?`c{"dz`- p4 #ag a!"e:"k!"dt`ey1d!ak("mw`ey1$1k*'r/'l!` *`c*"6"e:"k!"q0'bx1a/"my1d!ak/`dt`d!ae{' q0"a!`d&"k*'c*`c="k)'*`i3'my133 #a4 ky'k*"c=" 7,Economic7 "1m>`e+':` m<1i:" 7,Marshallian ,Model7 e{'q0"a!` k("mw`bv`p?`i:1d>"o/"qu"k*'|1;-c*`ey"-2 d!apy1k/'o{'a=`2l!"*"d!al%`c|"i:16"ey" ;-bz1ou`|`e{"6"-2 k}'e*" 7functional cost-utility74 ky'k*"c*`c="i:"i3'e{'q0" a!`r$"ku'k|"f>'d!ajw1/"ey"c*"*"cw1ey1 d&"- f>'mu1*`h$"d*'d!abz1ou`a$'js1h$"k%' d!ae{"6"- k("mw`jt1r$"j&1i:"c*`ey"d!ak*1 j8"i:1d!ak*"e}"- ?'j:`k("mw`k81j!"i:"h$" et'e81e*1{gu"i:",c{`k+`o2k+'a!ai:"kv` k81{e*`w",pt'r%"o2h$"r("jw1r$"jw`j|` k("mw`ey1d&"{j8"e?",k("mw`o- #b4 e81e*1qv`y"c=" 7,Responsive7 "1o>'q/'c3"q/'m<1i:" 7,Pavlovian ,Model7 e{'q0"a!`r$"k("mw`bv`p?`i:"k*'|1k*'e+" i:"d!a;-j:"k*'-qv`y"-2 d!ae81e*1k+1 k3` 7stimulus-response learning71 e*1 k}"ey" 7,Habitual7 d!ak("mw`ey1$1- p4 #ah e81e*1c*`c="ey1g&1e{'q0"a!`i:"cv`d3"d!a2 hw"j&1i:"k("mw`i:1o/"r$"6"e?'- f>'mu1f(" k3";-j:"k*'-qv`y"-2 d!ae81e*1:1ey1bz1e*1 k}"2*'a%"e*1k}"cw1k("mw`- a!"a&`e*1k}" ey"*'dv"kt"c*"a:'r("2k("mw`bz1e|"ks"ot" bz1q0'c*`ey"d!aj+`h:"q>'ey"d!a2oy"j+` ey1bz1c*"ey1ey"d!ab&1q/"k("mw`ey1$1- ?' j:`k("mw`k81j!"i:"et'k("mw`ey1d&"k+'a!a jw1i:"e81e*12h$"r("i:"kv`k812gv1r("hw" k*"e|"k("mw`i:`6"- #c4 e?'c*`c=" 7,Psychological7 "1q<1 c3"*'d!1m<1i:" 7,Freudian ,Model7 e{'q0"a!`r$"k("mw`bv`p?`i:"?'$"i("a:" q0'*"i:"ey"d!ae.`q>`r3"kt"k+'d!ajy1e|" j.`a:"d!ak+1k3`"1o/"l!`|"j*1 7,Unpredictable7 d!ak("mw`ey1$1- e?'c*` c*`c="k+`i:"e{'q0"a!`ey1$1i:"h:"3`k}'e?' 7ego invlovement7 d!aey1$12$"c!aiu'ax' r3"o%`r/"gu1k!1 7,Personablity7 e3`a:"- a!"a&`ey1$1i:"o/"l!`|"j*1d!a2/1*"d!aj+` ?`jx1ey"d!a2}1j~1i:"s1ou`3` 7id71 h:"3` 7ego71 b%'3` 7super-ego7 h&"r!14"h3"d!a ky'iu1d&"c*" 7psychic energy7 e3`a:"2e{' q0"a!`hw"e~`h!1bv`p?`i:1d$"bv`p?`d!an0" e?'fw"d/"o*`i:1a:1d!ak&'nz1ey"c*"*"kz"$1 a&"{"- a!"+`ks"i:"e3`$"d!a;-jt1hw"d!ai$" q/1a!`-2 7hidden persuader74 k("mw`k81 j!"i:"kv`k81-e81e*1-ey1d&"- #d4 i!"r$"c=" 7,Scoial7 "1$1o/"cv1 d!ai!"r$"e?'c*`m<1i:" 7,Veblenian,Model7 e{'q0"a!`r$"k("mw`bv`p?`i:"?'$"mv`h/1 j*1a$'js1q/1r!1i!"r$"|`f}1f*`e|'js1*'a:" "1i="q/1 7compliant7 d!ak("mw`ey1$1- i!"r$"c*`c="k.'e{'q0"a!`ey1g&1$1e*`r}' m<1qx`2gu1mu1lv"d%"o+1gu1k("mw`i!1m!abv` p?`a:'r("2ks"r$"m<1qx`r3"kw`ot"h:"k*`d!a ey1$1j|"i="j&1d>"k)'2i:`h:"k*`o/"*"|1bx1 fw"- k("mw`k3"bz1i:"kv`ey"d!aj+`o/"kt' dy"d!aey1$1- k("mw`k81j!"i:"ey1d&"-kv` k81-e81e*1- #a-c c{`k+`k_`k%"d!ak&'nz1 k_`k%"d!ak&'nz1i:"lu`dy"d!a2dv"i:"k_` k%"d%"d*`g/1r!1y`e.`e{'q0"a!`n!ao g/1k3` d$"k_`k%"d!agu"i:"o/"jy'2/"k+`c!ak_`k%" d!ak&'nz12ks"r$"h%"bz1cv"6"k_`k%"d!ak+1 p4 #ai k3`- $1s`c{`k+`k_`k%"d!ak&'nz1a:'r("2 jw1nz1d&`d!1c*"6"k_`k%"j|"kw`ot"e{'q0" a!`d!ae?'c*`fw"d/"r3"ey1$1- jt1i/"kt`{"d!af%`c="c!ab}1o<"bz1e|", e{'q0"a!`k("mw`d&"k*'|`k81j!"bz1e|"2a!" e+'rv"k_`k%"m<1i:"s`i!1m!ak}'e*"m>ao d>1 v"i:"lu`dy"d!a- e)"f/1k*1i3'my1k_`k%"e4" e*1b}1o<"d!ak*'ou`k3"bz133 q>'e4"a!`b}1d>1e4"e*133o m01f*`33o h%" ?'33o k3"c|"33o e4"e*1b}1d>1k0`i("e4" a!`33o i("e4"a!`ot'm>`,k*"*",k+`m>`33o qv`y"{az"e.",q/"e."o r$1l$"k0`q>'e4"a!` d3'i/"d!ak_`k%"a/`q>'b/'e|`d3'd!ak_` k%"e4"e*12i:"f/1az'j|`f&1*'i("e4"a!`- k_`k%"e4"e*1d!ab}1o<"d('ky's1i("e4"a!`|` *`k3"c|"d!ak_`k%"m01f*`b}1d>1k0`i("e4" a!`- az`k!"b}1o<"k3"bz1d('r$"bv`iz'kv' g%`- k)`i!"i("e4"a!`o/"pw1b:"e4"e*12dx'f>' k+'i("oy"j+`gu"a:'e4"e*1a:'r("2r$"bv`iz' e)"c+"c.`a&`k+1k3`a:'*'a&`2o/"i:"bv`iz' a:1k+'qv`y"2ks"i:"av"i:1;-b/1j=1-2 *`o0" k.'cw1y"6"- b/1j=1k&'nz1hw"k_`k%"m<1i:" a&'i:"*'k!"ru`a&"{"d!ao/"qu"2?'$"f>'i:" e{'q0"a!`6"cw1py1k/'o*`k{"d>"d3'i/"k_` k%"d!ak*'b/`- s1j:`l!`a:'2a!"a&`k_`k%"m<1i:"lv"j*` cw1ru`e."jt1i/"d!ao{'a=`b}1o<"m<1i:"2gv1 :1k_`k%"d!ak&'nz1i:"q(`ks"i:"a!"m!akt` dv'n!ao ,P4 #bj az"g/1jt1k+1e3`i/"2s1|1gu1mu1k("mw`k!" a&`o/"f&1d!abv`p?`r3"q/1/"i:12oy"q0'd(' *`e.'f&1d!ak("mw`k81j!"k3"bz1cw1k?"ey12 ?'j:`i:1k*"ix"d!ak("mw`k81j!"k3"bz1oy" q0'd('g/1;-jz1k*1e{"k3`m<1i:"-2 e3`i!" dy"d!ao/"h("2d$"o/"f&1d!abv`p?`r3"q/1/" :1t12k_`k%"d!ak&'nz1ks"kz"a:1d!1f%`c="- ?'$"e{'q0"a!`d$"o/"f&1bv`p?`r3"q/1/"d!a k("mw`k81j!"k3"bz1o/"f&12k_`k%"hw"j*1a&' d!ak81e!"|`gu"/"*"kw's`e3`b>'*"2c*"g/1 d*'k}'e?'d/"ey1d!ak("mw`k81j!"2k("mw`a:' jt1oy"o/"e|'{"fw"d3'd!abv`p?`e4"e*12a!" i:1k_`k%"s"kw'dv'dx'i!1m!a."d!ak&'nz1 n!ao e.'d$"d!a2d$"|1k%'k}'e?'d/"j+`c*` ey"d!ak("mw`k3"bz12e{'q0"a!`k("mw`a:'jt1jt1 e|'{"b&'qu"d!abv`p?`e4"e*1*`h3"py1k/'a:' 6"2jw1r$"ey1bz1pt'r%"2h$"r("jw1k("mw`- a!"i:1k_`k%"d!ak81e!"s"i:"g/1r!1o hu`." cw1i!"dy"k_`k%"d!ae4"e*12jw1nz1q>'r$'k_` k%"d!ak&'nz1- j:`b/"3`mu1/1q>`k+`i:"k!"a&`k("mw`k81 j!"a&'k_`k%"d!ak&'nz12et'*`r!1r/'c31k*1 d!ak("mw`bz1e|"cw1k+`i:"k_`k%"d!ak3"bz1 |`k&'nz12*`c>'$1a:"|`i:`dv'n>"q>'av`d!a ;-jz1k*1e{"k3`m<1i:"-2 cw1i3'my1- p4 #ba c>'$1a:"|`i:`dv'n>"d!ajz1j:"e{"k3`m<1 i:"33 &*'y s`k}'d!aey1$1jz1mt"33 #a4 *"~" 7,Cognitive7 "1ey1d&" 7,Do7 #b4 d&"k*'d!acy`|" #c4 k_`k%"d!aj:"k*'r3"a:1k+'d!a|"_" mw"e."k("mw`33 e?"q/133o k("mw` k!"k!"o/"h("s`k}'d!aj/"e{'r3"k_`k%"qx' i:"d!ac*"h:ac*"h:a33 #a4 k("mw`dt`k_`k%" 7,,POP7 #b4 |`bu1c+"cy1i("dt"k_`k%" #c4 ;-h$"r("k*'r$"-2 e/"js1 #d4 k)"k!1e/"js1 #e4 az"my1r3"f$'kt"i/' &:"y s`k}'d!aey1$1jz1mt"33 #a4 jy1kv` 7,Affective7 "1kv`k81 7,Feel7 #b4 kv`ey"d!acy`|" #c4 k_`k%"kw`ot"fw"d/"|` #d4 kv`k81 mw"e."k("mw`33 e*`w"33o pt'r%" k!"k!"o/"h("s`k}'d!aj/"e{'r3"k_`k%"qx' i:"c*"h:a33 #a4 ky"az'ey"k_`k%" #b4 cy"gu1az'c="ey"d!a=1v" #c4 ;-ey1e."-2 k_`k%" #d4 d*"$",j:"k*'ey"d!am0"c*"e/"js1 &ev'y s`k}'d!aey1$1jz1mt"33 #a4 gu"a:' 7,Cognitive7 "1e81e*1 7,Do7 #b4 e:'l%`d!acy`|" #c4 k_`k%"f*1k&'h:'e4"|`i:"i:1 mw"e."k("mw`33 a:'e{`33o gu"i:" k!"k!"o/"h("s`k}'d!aj/"e{'r3"k_`k%"qx' i:"c*"h:a33 #a4 k&'lw'o%"d%" #b4 e|"i/"ey"d!a=1v" #c4 qu'c0"k_`k%" #d4 o{'|` 7,Solgan7 #e4 k_`k%"k!' 7,Jingle7 #f4 l&'a&'r/"7"k_`k%" #g4 ?`gu1a/"m/"r3"bz'j*1d!ar31d&" p4 #bb c>'$1a:"|`i:`dv'n>"f!"o+1a:`b/'33 k_`k%"l!`o0"i:"$1j|'i:`gu1mu1k?"ey1 *'e*"c+"r31d&"d!ac*"c."- #a4 hw"a!"k!"m<1i:"d!ah$"d*`jz1b/"2s` *'j41}1j~1o/"a:'d%"s`ou`bv`p?`r3"q/1/" j=1hw"d!agu1mu1{jt1hw"k("mw`a!`o- #b4 _`ix"*'jz12dv"k|"c*1i('?1k*'ix"s` *'d}"k|"c*1d!ai:"2n>"e+'a:`a:'d%"s`ou` bv`p?`r3"q/1/"j=1hw"d!ajt1hw"k("mw`a!`- #c4 hw"_`ix"*'jz12ks"i:"*`ky'c{`k+`r3" gu"i:"ou`bv`p?`r3"q/1/"e3`f*1k&'d!ac*"*" d!an>"e+'a=`k/"l!"- #d4 kz"k+'k?"k("mw`d!ai:"2n>"e+'d$"ou` bv`p?`s`r%`kv`d!agu1"1e*`w"ou`bv`p?` d!agu1mu1- #e4 d$"ou`bv`p?`bv`iz's`c*"d!afw"d/"2 :1pw1b:"j*1f>'bv`p?`d!agu1mu12ks"i:"pt' r%"ou`bv`p?`2hw"k?"g/"cy"*'jz1j:"- #f4 h$"k+'k?"k("mw`d!ai:"2k*"s`pt'r%" s"s`k("mw`*"~"d!agu1mu12f>'mu1e.'e?"k(" mw`ou`bv`p?`i:"h$"my1a:"a:'k|`- #g4 h$"r("2ks"i:"k("mw`- o>`fw"d/"a}` bz1i:1k*"d!ak("mw`ey1d&"- c>'$1a:"|`i:`dv'n>"d!aqx'q>`i:"k("mw` a!`ey1$1a&'rv"o{'a=`b}1o<"m<1i:"s`k}'d!a *'a&`ru`a&"{"d!ae?'c*`m<1i:"2*'ov':1t12 k*'ou`ix"a!"k!"m<1i:"o0"gu"$1ks"i:"k_` k%"k&'nz1d!ady"*"- c>'$1a:"|`i:`dv'n>"m<1i:"a:'e3`*`a&" {"2ix"s`cy"*'k!"c*`s12?'$"kw'm<1i:"f*1 k&'c!apy1k/'k_`k%"e{"k3`d!aqx'q>`- j!" dy";-e{"k3`jz1j:"-2 d!akw`ot"r3"_`ix"*1 d&"23`mu1ks"l!`*`j8"dy"k_`k%"d!ae{"k3`2 a!"i:"ru`a&"{"d!a*'dt`- k_`k%"a/`d('e.` a:'d%"f>'mu1e3`k?"ey1d!ak_`k%"i:"q(`s` e{"2a!"ks"i:"$"i!1m!ai:`6"c>'$1a:"|`i:` dv'n>"m<1i:"$1k*'b/`*`py1k/'k_`k%"e{"k3` d!a~1?'- #a-d c{`k+`k_`k%"d!ac.`k!"o/"qu" i:"i:1ix"2k_`k%"d!ak*'ou`bz1e|"i:"q0' bx1kt`dv'- ?'$"k*'ou`ix"k_`k%"o%'rv1c.` k!"a/`{"o/"qu"2k*1k|"s`b_"*"d!ah3"p?`r3" e4"e*12*`k*1o>`e4"e*1b}1d>1k0`e{'q0"d>" p4 #bc a&"d!am01f*`r3"qx'q>`2j*1|1ks"i:"q>'av` k_`k%"|`qu'p0"k_`k%"- kt`:1t1a:'2ks"i:" a!"c.`k!"o/"qu"k("bz1k_`k%"- k_`k%"h$"a/`{"d!am/"d*"2i:"{"o>`az"j8" d!ae4"e*12hw"az"j8"d!ai:1kt'2b}1o<"k0` az"j8"d!ae{'q0"d>"a&"- d*"*'o/"qu""1 az"j8"d!ae4"e*1"1i:"i/`|1k_`k%"d!ab_" *"- d*":"o/"qu""1hw"az"j8"d!ai:1kt'b}1 o<"k0`az"j8"d!ae{'q0"d>"a&""1i:"i/`|1 m01f*`d!ak&'nz1- e$'gv1bz1k&'d!ak_`k%" r31d&"o*"e|'o>`a!"c.`k!"o/"qu"g&1r!1hw" *'j*`2dv"i:"c.`a!`j8"d>"o/"e.'f&12c.`a!` o*"e|'e.'q/`e.'bz12e.'r/"$16"2jw1nz1h(" e{";c.`a!`j8'j*1*'2ks"o/"l!`nz1bz1$1bz1 k&'d!ak_`k%"c!a- i(`et'2o*"e|'{"s`az"j8"d!ae4"e*12+`ks" i:"i3'2k_`k%"g/1k3`{"d>1d%"kw`ot"e{'q0" a!`d!afw"d/"r3"ey1$12o*"e|'nz1f*1k&'e{' q0"a!`c*"*"2r3"k+`k81e{'q0"a!`d!a="f*1- g/1k3`e3`a}"e+`d!ae4"e*12k*1i:`i:"i:`6" i:"k+"ix"h$"r%`d!am01f*`2+`o/"l!`nz1bz1 $1bz1k&'d!ak_`k%"- f&1c*`2g/1k3`e3`a}"e+`d!ai:"a318"d!a e4"e*12dv"i:"m01f*`o>`e4"e*1b}1o<"k0`j3" /"d!ae{'q0"d>"a&"2r3"e{'q0"d>"a&"m01s` k+'i('d%"e4"e*12r3"b}1o<"d!ai:1kt'o/" d$"2:1s"{"k_`k%"s`e{"2ks"cy"gu1d>"kv`r71 *1c!a- c*"g/12k)`i!"3`mu1$"a:"c{1jy'i%" nt1jy'b='d("d!abv`p?`2a}"e+`c!a*'qu"s' c.1d!ae4"e*12dv"?'$"o/"c{`k+`f>'mu1d!a m01f*`e*1ey"2e3`*`e~`h!1c!ao%"d%"s`k}' f$"es'r31d&"d!ah>1a:"- et`gv12ru`i%`jy' i%"nt1r$"j|"8"d/1s`k}'f$"es'r31d&"d!ah>1 a:"2e3`*`{"j*1_"k_`k%"e4"e*1q>'r$'k&' nz12i:1hw"i:"q0'bx1m{`mx1d!ai:"- g/1k3` 3`mu1e~`6"s'c.1d!am01f*`2dv"i:"e3`a}"e+` d!ae4"e*1j8"q0'bx1b>'k?"2+`r$"h%'|"d%" f&1."d!a="f*1- h&`:1t1a:'2k_`k%"a:`s`c.`k!"k*'ou`o/" qu"2k*1e4"e*1r3"k|"s`b_"*"d!ah3"p?`2*` k*1m01f*`r3"e4"e*1d!ab}1o<"qx'q>`- a!"*' a&"dt`bx1bx1o0"*1_"2iu"a:"a}'+"k_`k%"gu1 ~1+`r$"_"k*"- jy`k*"a/"2k*1i:`n?16`s`d/1 *'/1:"d!ab/`qx'2o%`az"k81d$"l!`*`a:"|"t1 az"2g/1k3`k_`k%"e4"e*1o/"k)'r3"m01s`e~` h!1i:"dx"d!am01f*`2d('o/"l!`nz1r$"s`bz1 k&'d!ae{'i("- c.1r%`d!am01f*`o/"l!`nz1$" b>'k?"d!ae4"e*1b_"h%"e{'i("bz1k3`; f&1 c*`2b/1q0'o>`e4"e*1az"j8"d!ab}1o<"2q(` h!1hw"$`d>"d!ab_"*"+`/1q>`b_"h%"e{'i(" k)'k*'- p4 #bd &b_"*"b_'"1i:1c*"#cy a&'nt1gu1o/"o*"a&';-k_`-2 k*`nt1jt12k31n0"s`m(`k)'a:"c{1jy'b=' d("d!ar9"a_'p?`k&'e:'2$"j*1mt1.1i_'b_" h%"c!a*'k|"a:"k?'gz1gv1cy"gu1k?'k?'c!" d%"d!al(`r%"33;-a:`{"jy'b='o/"{"d("--2 lz'j.'s`c*"2l7"a:"gu1l(`- /1d/1s`(`d!a2m0`k31s`*'k)'*'~"d!am0` g&1*'c{1o/"2j|"nt1$"c!af$'b/'*'e."m0`g&1 kt"iu'k*"r9"+`4"6"k_`k%"b_"h%"c!a*'k|"s` my1d!acs1ey1|`33;-a&'nt1o/"kt"d!1{"f/1 et`a&'kt'l-2 7,Middle ,Age ,Dosen't ,Have ,To ,Show ,Around ,Your ,Middle74 r9"mt"a&'i:"*'my1a&'nt1q/"n|`d!aq/"o/" f!"e+`a%"pt"2a!"my1q/"n|`h3`i(`b>'{'fy1 c*"2gv1:1f/1c&1d!ae{`q/"k.'e)"ow`j41d!a ns`l("oz"lw'c!acw12oy"j*`c!ajz1jz1a("=12 i:`gu1*'_":1o/"mt`$"f>'dv'e?'g:"*"a&' ;-k_`-2 d!aiu'jw1- =1v"d!ak+1|`i:"33;-a&'nt1gu1o/"kt" d!1{"a&'k_`l o+1hw"fy`{'c!al-2 p4 #bf &b_"*"b_'"1i:1c*"#dy ;-t'hx"-2 ?`k4'h:`d!aiu'ey` y'k31jz1|1nt1jt1s1az"q/`j*"r9"a:"h3"*' q/1cy"?`k4'h:`iu'ey`d!arw`o%"- r9"mt"a&'oy"/1;-k?"a:`-2 d!ah:"t`2+`/1 ;-k?"a:"-2 d!ad&"h3"2kz"/1k{"f{1i:"d!a l(`r%"2dv"i:"j8"nz1q>'b/'*'k/`au"a!1c*" c."2i:`gu1d$"e.'t'e?'bv`k+"iu"- a!"i:"*'q/1ex'c*`d!ac&1a&"bx1mt"2c|"?' j%`d*"ix"av"a!a*'j41iu'a31iz"a_'d!agu1 i:"2a:`c/"b/'k{`o/"2$1g%"hw"*'q/";-cy1 ks"-2 e:"a('2px1ot'rw1ow`a!ak*`i/"r_1e!" et'r9'2;-cy1ks"-2 s1c.`f{1k?'r_1e!"e:' dw"jt'*"2v'qx"hw"m/"e8"a&'- a!"q/";-cy1ks"-2 ~1cw1i:"*'r!1:"i:1a:' a_'d!ak~`t'o%'a_'d!aj!"mt"2hw"qx"d>"d!a t'r!1ix"?"a!a*'d}"s1y'k31r_1k)'az"q/` 7,H4 ,M4 ,Govt-,Her ,Majesty's ,Government7 $"iz'o/"e3`h3"d!aky`|`2 ;-e.'t'r$"t1a&"ix'rw"k!1e)"d!akt"lx'"1 o/"c="i:"d*',a&',r3"k%'k{'s1--2 7,Cigarettes ,Can ,Seriously ,Damage ,Your ,Health--,Low1 ,Middle or ,High ,Tar47 r9"mt"e)"d}'*'k|"jy'm{1dv"e+`d!ao{' a:"2o/"dv"dt`b/'az`k!"k_`k%"d!aky'e$`2 kz"i('d%"r9"c&1dt`ky'a:'e{"33;-k!1e)" l!`o+1*`$1m0`o%'e.'t'r!1 7,,PACKET7 {+` i:"k}'jw1d!ae/1bz'o d('b}1d*"c!aaz"q/` d!akt"lx'ky`k%"l-2 a!"q/1k_`k%"s1k_`k%"dw"c*`ix'r!":`i:" 7,Hall's7 j!"r9"a:"h3"2e/'k!1cv1$"iz' k{"|"k|1 7,Scottish ,Health ,Education ,Unit7 f*1o<'k_`k%"|"e}"2hw"y'k31?`j*` k_`qv"d!ar$1e.`|`i:1k*"d!ak_`k%"e{"k3`-